I have become a recent student and fan of Larry Beacham, aka The Stonecold Millionaire. Larry Beacham is not only a top network marketer, but the man is a genius when it comes to thinking up new and innovative ways of marketing your network marketing business offline. That is, he is brilliant at lead generation and cold market prospecting. I want to share just two of his unconventional marketing methods that I have started using and which really work!
Offline Marketing Strategy #1: Postage Stamp Marketing
One of the innovative marketing strategies Larry Beacham first shared was prospecting with the use of postage stamps. By creating custom stamps at Stamps.com, you can add a simple ad about your business. This little stamp will make its way to many different parts of the country/world and bear your message to its recipient, who hopefully will notice your message and take action.
Instead of using online bill pay services, place your customized stamps on all your bills and mail them through the postal service instead. Just think about all the different people who may see your unique stamp as your envelope is in transit before it reaches its final destination. You never know whose life you may change with just a simple little stamp.
This is a great way to spread the word about your venture and peak interest in prospects, getting them to call you without you having to chase people with your opportunity. Did I mention rejection-free?
Offline Marketing Strategy #2: Post-In Notes Marketing
The second creative trick that Mr. Beacham has shared recently is another cost-effective way of prospecting high quality leads for your business. It requires you to purchase only two, inexpensive items to begin: Post-It or sticky notes (any brand), and a customizable ink stamp kit.
Bearing the same simple ad as the postage stamp, you strategically place the sticky notes at various gas station pumps, ATMs, newspaper stands, vending machines, and more. Get as creative as possible.
As far as what message both the stamps and the sticky notes will display, get the details on my blog post, "Rejection-Free Marketing Tip Using Sticky Notes". I share exactly how to use sticky notes to include in your arsenal of best offline marketing strategies.
So you see my friend, offline marketing is still around and used by the vast majority of network marketers who have no clue how to market online. Even still, when you start using the two methods above, you will be light years ahead of your competition when it comes to recruiting. So, get started today!
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